“Mobile Murals” for The Rounds
The Rounds is a sustainable refill and delivery service for everyday essentials, bringing items to your home that are free of single-use packaging waste. Using e-bikes, The Rounds carries these items in large reusable bins seen throughout the city. We made these bins pop with color and illustrations, utilizing our running group participants as volunteer artists.
The Doodles
The brand identity of The Rounds features whimsical illustrations related to city life and sustainable living. We used paint markers to replicated 20 of these designs on the bins.
The Colors
We were provided with the color palette for The Rounds, and we chose colors that we felt would make the bins extra noticeable as they zipped around town. Mural artist Eric Okdeh helped us mix the paint to match the brand’s colors.
After one of our group runs, we set up a paint area for our volunteer artists to get busy.
Post Run Fun
To the Streets
A week later our bins hit the pavement, and helped draw attention to a brand with a great mission.
